Tracks and Sessions with Sycor: 23 - 26 February 2010, Orlando, Florida

In February 2010 (from 23rd to 26th) the Sycor experts are again going to present their broad SAP® E-Commerce expertise at the international conference CRM 2010 in Orlando, Florida. In  two lectures they will share their special know-how with the international SAP® CRM-Community.

Apply Web 2.0 features to your SAP E-Commerce solution to boost sales

Andreas Poelitz Friday, February 26, 10:00 am - 11:15 am

In this session, you will learn about Web 2.0 features, such as blogs, rating, and social bookmarks, and how to apply them to your e-commerce sites to bolster sales and establish more fruitful customer interactions. Attendees will get strategies and education on SAP functionality to support:

• The implementation of key functionality that supports user-generated content
• Significant improvements to your Web user interface, including improved navigation and searching
• Increased customer loyalty through active engagement and interaction using tools such as product rating systems and other feedback mechanisms
• Customer access to more independent information to help them in their buying decisions (e.g., peer reviews)
• Use of the latest Web 2.0 technologies, like AJAX (the language of Web 2.0)
• The use of detailed product pictures and other visual elements in online cataloges to make them more engaging

SAP CRM E-Commerce customization decisions and options: What you should do now to get more from your site

Martin Walter  Thursday, February 25, 11:45 am - 1:00 pm

Understand where customizing your e-commerce application will bring you the biggest bang for your investment buck, especially when it comes to usability and stickiness.

• Learn when, why, and how to customize your SAP E-Commerce application by adding values, enabling or disabling features, and adding customer-specific enhancements using the Web shop administration application
• Know when to use Web shop administration versus the extended configuration manager, and the benefits and drawbacks of each
• Broaden your knowledge of the shop-specific configuration available within SAP E-Commerce, including creation of new tabs and parameters
• Learn how to set up multiple shops within a single SAP E-Commerce application and configure it with a variety of supporting features, like calculation methods for the initial requested delivery date
• Step through a live demo of the steps needed to rapidly create modifications based on your specific parameters
• Leave with coding samples of technical extension concepts to help you use these features once you return to your organization

go to our Tracks and Sessions in 2009